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What makes a video ad go viral?

Secrets behind 3 of the most-watched YouTube ads. While no single formula exists for a successful video ad, we can observe what works to inspire our own media strategies.

Gen Z video viewing habits & trends

Modern life is stressful. Everyone has their coping mechanisms to calm down. We write in gratitude journals, take deep breaths, and, in many instances, we turn to soothing YouTube videos. A new 2022 Ipsos survey of thousands of Gen Z respondents shows…

The Facebook Algorithm: finally understand it

Algorithms can often be the cause of many headaches for marketers and brands. Just when you thought you had your strategy locked in, the algorithm changes, and you’re left scratching your head, wondering what to do next. Facebook is no…